Strengthen cross-team cohesion.

The Brand Design & Marketing team had undergone a significant transformation in the past, during which it was integrated into the “Communication Team.” Historically, there were challenges in communication and effective collaboration within these teams, which were further complicated by geographical and cultural differences. This created the need for both teams to build trust in order to strengthen team cohesion and address these challenges. A two-day meeting was organized to bring the teams closer together, familiarize them with shared processes, and enhance collaboration.

We conducted a kickoff session between the team leaders of the design and marketing teams to establish a unified understanding of leadership. Interactive workshops over two days improved communication, trust, and individual performance. Following this, we supported the teams in defining shared values and a team vision, followed by the implementation of the RACI matrix to enhance internal accountability.

The kickoff session ensured that the leaders were on the same page, strengthening team spirit. Improved communication and mutual understanding built trust and enhanced the team’s performance. In addition, we established shared values and a team vision while optimizing team processes to foster motivated and efficient collaboration.