Customer Experience
Building a fun and engaging way to present services
and products to new customers
Customer:
Zuger Kantonalbank – the leading bank in the economic region of Zug.
Challenge:
The bank has many interesting products and services for the target group “expats” but had no communication channel to interact with them.
How we helped:
- Interviews with existing and potential customers to identify their needs
- Workshop to define the target customer journey
- Ideation workshop
- Interactive video to present the services and products to the target audience
Impact:
The target group understands the services and products offered by the bank. Thanks to the video, the Zuger Kantonalbank website is a relevant channel for new customers and inquiries are regularly started directly via the landing page.
How do you interact with your customers? Let’s talk about how we can improve your customer experience.